
When it was published, this article caught the attention of Gabe and Tycho, the authors of a webcomic called Penny Arcade. Gabe and Tycho are video game players, and their webcomic is one of the most popular and well-known gamer comics on the Internet. Gabe made a post to the news section of their website stating his anger for himself and for all the gamers who read his comic. But he wasn't just venting about his anger, he was willing to prove a point. Gabe and Tycho teamed up with local Seattle Children's Hospital and Amazon.com to create "Child's Play".
The idea behind Child's Play was simple. Follow a link from their page to Amazon.com and a Wish List that the Children's Hospital had created. Purchase one of the systems or games, and they would be sent to Gabe and Tycho, then delivered to the hospital. Gabe and Tycho made no money on the idea, they just wanted to prove that gamers were great people. Their 4.5 million readers responded... enthusiastically.
When the first group of packages were supposed to arrive, they were informed by the mailman that they wouldn't be delivered that day. Why? Because the post office needed to send three trucks exclusively for them. The boys were impressed, but they weren't about to lose their sarcastic edge. As Tycho put it, "We're going to kick the Children's Hospital's Ass... With Toys." They continued to poke fun at themselves in their own comic strip, talking about how they were actually terrible people.
A week after that, they had outgrown their garage space, but a warehouse was donated by a local entertainment company. The news covered their story, and helped set out the call for the transportation they would need to haul all the gifts over to the hospital. When the day finally came to send it all in, they gathered volunteers, loaded a semi-truck, and delivered a lot of toys and a check for the $27, 406 in donations.
Now, this could have been a great feel-good story that happened once and confirmed to everyone that gamers are good. Gabe and Tycho could have moved on. But they didn't. Child's Play is still up and running today. The system works a little better now. Now those who wish to donate can pick one of 38 hospitals in 5 countries, grab something from the Wish List, and it will be sent directly to the hospital of choice. Picked up and supported by the webcomic community, Child's Play has raised over a million dollars for sick children around the world since it began. If you haven't already clicked the picture at the top, check it out.
Oh, and Bill France, the author of the article that started it all? He apologized.